Three magnificence traits noticed at Cosme Tokyo 2023

The 2023 version of Cosme Tokyo befell from eleventh to thirteenth January and though the present was smaller than traditional – as is the case with many worldwide commerce reveals in the intervening time, specifically in Asia – the Tokyo Huge Sight Expo Centre was very busy certainly, with 29,500 guests attending the entire Cosme Week 2023.

Listed here are the three key magnificence traits noticed by Premium Magnificence Information on the occasion:

Three magnificence traits noticed at Cosme Tokyo 2023

Excessive tech magnificence

Japanese shoppers are discerning, refined, and well-educated about elements and wonder tech, and Asian manufacturers exhibiting at Cosme Tokyo offered the very newest in science-driven beauty merchandise.

Japanese salon model Girl Bio launched its new AI Mist, a water-based multipurpose spray developed in cooperation with the College of Tokyo, which can be utilized on dry or acne-afflicted pores and skin or troublesome scalps. Jokari offered a face care vary formulated with electrolysed diminished water (alkaline ionized water) which is claimed to have detoxifying and antioxidant properties.

Korean model Sam-u showcased its PH Delicate face care vary – every product within the line-up has been formulated with completely different pH values to most effectively obtain the specified beauty end result. US-Japanese skincare model Shunly‘s face care vary affords merchandise full of lively elements reminiscent of Q10, fruit acids, niacinamide, and nutritional vitamins.

Japanese status skincare model Seleia is leveraging microneedle tech in its up-coming Scalp Luxe ST launch. This can be a therapy serum for itchy and delicate scalps, packaged in a pen-shaped tube. The applicator prime is roofed with tiny, skinny, sharp needles that very flippantly pierce the highest layer of the pores and skin in order that the serum can extra simply penetrate into the scalp.

Salon model Spa Therapy has additionally been introducing microneedle beauty tech, such because the HAS Micro Patch, an below eye patch saturated with a serum containing self-dissolving microneedle spicules.


The marketplace for cannabidiol merchandise (together with each dietary supplements and wonder merchandise) is lastly beginning to take off in Japan. There have been at the least a dozen home CBD manufacturers on the present, with many different Japanese magnificence firms additionally providing CBD merchandise of their portfolio.

CBD magnificence remains to be a small class in the intervening time, as cultural aversion to marijuana stays fairly robust in Japan – hashish has been a prohibited substance for a lot of a long time and is considered as a harmful drug by many Japanese, particularly the older and extra rural demographics. Nonetheless, for youthful Japanese residing in city areas, utilizing CBD merchandise has grow to be well-liked lately, significantly amongst shoppers seeking stress reduction and rest.

On the time of writing, cultivating hemp and distilling/manufacturing CBD remains to be closely restricted in Japan, so home hashish manufacturers often import their CBD from Europe or the US. Nonetheless, this case is about to alter quickly as it’s anticipated that the Japanese Ministry of Well being will assessment present hashish laws this 12 months, making it simpler for home firms to import and manufacture CBD merchandise.

Useful meals and drinks are extremely well-liked in Japan, so lots of the CBD merchandise proven on the honest have been dietary supplements reminiscent of oils, drinks or gummies, positioned as aiding sleep and selling rest.

Sikame was launched in April 2022 and affords CBD gummies and numerous flavoured and unflavoured oils. CBD newcomer model Pillow sells CBD-enhanced drinks and gummies which are positioned as serving to to enhance sleep and help rest whereas Migoto’s Sugoy has simply launched a Botanical Roll-on scented with important oils to calm down and luxury, whereas Maritime’s portfolio consists of 5 completely different CBD oil and CBD-infused water.

Nonetheless, there have been additionally a variety of CBD manufacturers presenting face, physique, and hair care. Chill Moon, for instance, affords a CBD-enhanced hair oil, whereas Maritime’s sister model Mariélan focuses on CBD face care. Ritto‘s not too long ago launched CBD face and physique vary is packaged in brilliant, engaging colors.

Femtech / Femcare

One other product development that dominated new product launches at Cosme Tokyo was femtech and femcare, an rising class with a giant potential. At Cosme Tokyo 2023, round half a dozen indie and newcomer manufacturers offered dietary dietary supplements and CBD merchandise particularly formulated to reinforce feminine well-being whereas others targeted on female-positioned lubricants, intimate washes and lotions.

The time period femtech often refers to services and products that concentrate on all features of girls’s well being, from menstruation merchandise over reproductive healthcare and being pregnant care to menopausal merchandise but additionally together with feminine intercourse toys and different well-being merchandise.

In Japan, femtech solely grew to become a usually acknowledged idea just a few years in the past, when interval product retailer Fermata first launched its on-line retailer in 2019. Fermata’s interval put on, intercourse toys and different female-positioned merchandise grew to become so well-liked that the corporate started promoting offline in 2020, providing its curated product vary in a brand new design and life-style retail area, New Stand Tokyo, which is positioned in Tokyo’s upmarket Roppongi district. And in 2022, Cosme Tokyo’s organizers RX Japan launched the first-ever femtech-focused commerce honest, Femtech Tokyo.

Whereas it’s nonetheless extremely uncommon to search out interval put on, menstrual cups, vibrators and related female-focused merchandise in offline retailers, issues are beginning to change: Matsumoto Kiyoshi, one of many largest drugstore retailers in Japan, rolled out a brand new retail format in 2015. Matsukiyo Lab is a series of well being, wellness, and wonder targeted drugstores that provide services and products geared toward single households. At the moment, there are round 30 Matsukiyo Lab shops in Japan – principally in high-footfall, city areas – and in 2021, a variety of Matsukiyo Labs started promoting the feminine intercourse toys and intimate care merchandise of Japanese femtech model Iroha.

Femcare manufacturers on the commerce present included newcomer model FI ME KA which manufactures interval put on, plant-based intimate hygiene washes and lotions in addition to flavoured CBD dietary supplements. One of many model’s most up-to-date merchandise is an opulent CBD-based physique care cream scented with invigorating notes of bergamot and rosemary.

Indie model Micocochi focuses on CBD merchandise for ladies, with a product vary together with a dietary complement and two CBD-infused physique care merchandise while Intercourse & Magnificence’s product vary options kegel balls and three intimate serums/lotions designed to make kegel ball workouts for efficient and pleasurable.

Girls’s care producer Hanamisui was on the commerce honest with its complete product portfolio, together with the not too long ago launched Femiosis vary of fermented natural dietary supplements particularly created to spice up girls’s well being. One other placing Hanamisui launch was the corporate’s 7-sku colourfully packaged Rainbow23 line of feminine lubricants, which options completely different flavours and useful elements.